There is no doubt that the internet has provided lots of opportunities for upcoming artistes.
Becoming famed was never easier and more achievable than these days. But there’s also a downside to this.
Every artiste with internet can record songs and upload them on the net. The internet is literally being flooded with new music daily. And the consumers and fans out there are getting overwhelmed big time. It’s self-evident that standing out becomes more and more important.
It is hard to ignore the fact that music today has moved from pretty simple lyrics to words that do not exist In the Oxford dictionary, talk more of Google.com. Example of this includes iyanaya’s “na na na na na na…. your waist”, Favors’ “Porokoto pokoro pakoroba” to mention but a few.
With the type of lyrics that are being put out today by Nigerian artists, it would be pretty hard for an artist who sang “If I could runaway, I’d run with you faraway” to compete with someone who sings “Kukere I get money” on the dance floor.
My years of experience in the Nigerian music industry as a music promoter, artiste manager, media publicist, Media consultant and shows organizer has given me an insight as to what sells in Nigeria. Trust me when I say I have bugged out that code as to how you can become a successful Nigerian artiste practically by releasing one single! Here are the simple proven steps you must follow religiously to become a successful musician in Nigeria!
1. Go for Quality
Quality is maybe the most important aspect of your music. Most upcoming artists have no idea of quality. Their rhymes are cheesy, their mixing and mastering sucks and their overall music comparatively doesn’t sound professional. The easiest way to stand out and make a serious impression is to step up and handle your audio quality. Get yourself a studio with a decent condenser microphone, a better sound card and find someone who will mix and master your songs at least semi-professionally. If you sound professional, people will think you are professional. This single step will present you ahead of most other upcoming artists in this game.
2. Have the right Shape
You can’t be looking like Fat Joe and expect your female fans to appreciate you. In order to be able to throw off your shirt at any given time, you will require having the right 6packs (Please no starved packs) but the right packs like Iyanya, Dipp and D’banj. Now if you’re a female artiste, then you need to shed off those unwanted fats around your stomach and reserve it for your hips and bust seeing this is what Nigerian men love and you need it for your photo and video shoots.
3. Show off some Skin
Now Nigerians appreciate daring performances (You can trace this back to Fela’s days). In censure to have an engaging concert, you must be willing to show some chest on stage like D’banj and throw your shirt into the crowd like Iyanya.
For the ladies, a small baring of the laps hurts no one. You can contact Tiwa Savage and Emmy Nyra for a few tips on how to bare it all and still look classy.
4. Be a Little bit Controversial and hit the Headlines
Denrele already said “Good publicity is good publicity. Bad publicity is good publicity. No publicity is bad publicity”. Being in the news is key! Do whatever it takes to hit the headlines! You got to be kidding me if you need suggestions on how to achieve this. Ok, I’ll give you a few. Have several baby mamas, have several tattoos or date three popular celebrities, start a twitter fight by dissing another celeb or release a terrible song, breakup with your music label or have a groupie take a photo of you in bed at the same time you pretend to be asleep.
Please follow these suggestions at your own risk because I do not endorse bad behavior.
5. Get your own Slogan
We have seen artistes carve a niche for themselves with slangs that they use. Iyanya gave us “Your waist”, Durella would “Zanga” this, Dbanj is the custodian of “Kokolet, Labata, Lebete, Eja nla and so on” while 2baba never fails to remind us that “Nothin dey happen”.
So, you can join the list of these artistes and come up with something for yourself. Think of something that’s unique, sounds funny and people can easily get along with. Start using it everywhere, in your music, performances, interviews, social media updates, with your friends, etc.
6. Make Yourself Official and Always look like a Pro
No matter how upcoming and unknown you are, to really stand out you have to look official. Make sure to get that official look of the pros. If you look like a pro your listeners will assume that you are a pro. It’s as simple as that. Here are some tips on how to get a more professional look:
Contact a good graphic designer and get a neat, authentic and customized logo. Make sure to get an official website (www.yourartistname.com) we can design a customized official website for you. Always use the same logo, pictures, name, domain and format in all your internet appearances. If you post YouTube videos, make sure to use the same or a similar format for titles and descriptions every time.
And also create official profiles on social networks for your music, I mean an official facebook fan page and twitter handle this will create a corporate identity and give you an official look. And lastly Get a good
promotional body to portray your talent for you.
7. Collaborate with a Well-Known Artiste
Getting on a track with a well-known artiste makes you stand out like crazy. Most self-proclaimed upcoming artistes will never do that: They are simply too afraid, don’t believe that it’s possible and last but not the least they don’t know how it’s done. This is a huge opportunity for you. Nothing will boost your credibility more than a collaboration with a medium well-known artiste. There’s no doubt that this is one of the best ways to stand out.
8. Be Humble
The fact that I said you should make yourself official and always look like a pro, doesn’t mean that
you should start being rude to people. This is a major problem with most upcoming artistes, attitude. They show a lot of it even to the people who are trying to help them, whom they are not even paying for their services. As a music promoter, I see this almost on a daily basis and I frown at it seriously. My advice to all artistes ( both known and unknown) is to be humble.
Humility is an important quality every artiste must possess aside from being talented. Some superstars exhibit this and it’s really working for them, example, 2baba. I will stop here for now and I will write a post on the subject in due time. Because, humility in artistes is what every serious artiste, who wants to go far or remain on top must really work on.
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